Brands and ideas, in depth.
Independent analysis of the strategy, design and technology shaping modern brands.
Hasaka SasarangaLando Norris Branding: How OFF+BRAND Turned Speed and Personality Into a Digital ExperienceOFF+BRAND's Lando Norris website doesn't just describe his brand, it lets you feel it, through motion, structure and a visual system built around who he actually is.Open case
Branding, Sports Marketing & Brand StrategyKylian Mbappé × On: The Brand Partnership That Could Change Football's Sportswear LandscapeKylian Mbappé's move from Nike to On is more than a swapped logo.Open case
Branding / Case StudiesMcLaren's 2026 Brand Refresh: A New Identity Built From Its PastMcLaren Rebrand 2026: New Logo & Brand IdentityOpen case
Branding / Case StudiesBrisbane 2032's New Olympic Identity Turns a Cockatoo Into a Global SymbolBrisbane 2032 swapped abstract geometry for two native cockatoos, one pink for the Olympics and one sulphur-crested for the Paralympics. It's a case study in how a global event can become memorable by being unapologetically local.Open case
Marketing & BrandingSydney Sweeney Doubles Down on Novig's "Just Sports" Campaign. Is the Backlash Becoming the Strategy?Sydney Sweeney is back with another Novig ad weeks after female athletes criticised the first. When attention is the goal, backlash can stop being a risk and start looking like distribution.Open caseLet's work togetherHave a project in mind?
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