Darwin
Case Studies

Brands and ideas, in depth.

Independent analysis of the strategy, design and technology shaping modern brands.

Lando Norris Branding: How OFF+BRAND Turned Speed and Personality Into a Digital ExperienceHasaka SasarangaLando Norris Branding: How OFF+BRAND Turned Speed and Personality Into a Digital ExperienceOFF+BRAND's Lando Norris website doesn't just describe his brand, it lets you feel it, through motion, structure and a visual system built around who he actually is.Open caseKylian Mbappé × On: The Brand Partnership That Could Change Football's Sportswear LandscapeBranding, Sports Marketing & Brand StrategyKylian Mbappé × On: The Brand Partnership That Could Change Football's Sportswear LandscapeKylian Mbappé's move from Nike to On is more than a swapped logo.Open caseMcLaren's 2026 Brand Refresh: A New Identity Built From Its PastBranding / Case StudiesMcLaren's 2026 Brand Refresh: A New Identity Built From Its PastMcLaren Rebrand 2026: New Logo & Brand IdentityOpen case
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