Discover and define
We review your business, audience, existing assets and constraints. The outcome is a scope with deliverables, responsibilities and a sequence of review points.
- Discovery conversation
- Content and asset review
- Scope and schedule
How Darwin approaches brand and website projects: discovery, design, development and a considered handover, with clear decisions at each stage.

A clear process gives creative work room to develop. We establish the problem, make the key decisions visible and keep the next step understandable.
We review your business, audience, existing assets and constraints. The outcome is a scope with deliverables, responsibilities and a sequence of review points.
We develop the direction through concepts, wireframes or prototypes appropriate to the project. Consolidated feedback helps resolve the structure before refining details.
Approved designs become production assets or a working website. We review the deliverables against the brief, prepare the handover and agree any continuing support.
Timing is shaped by decisions as much as production. A named point of contact and organised feedback help maintain the agreed schedule.
Our process ↗The schedule depends on scope, content readiness, integrations and feedback availability. We confirm a timeline after reviewing the brief and identifying dependencies.
We agree content responsibilities in the proposal. You can supply approved materials, or we can scope support for selected content and creative production. Licences and permissions should be clear before launch.
Launch support, maintenance and ongoing improvements are defined in your proposal. Hosting, domain renewals, subscriptions and support responsibilities should be agreed explicitly.