Define the visual direction
We establish mood, composition, colour and subject treatment before producing variations. References and brand rules keep the exploration connected to the brief.
Creative production · Generative AI
New tools. A clear creative point of view.
Art-directed AI creative production from Darwin Corp. Campaign concepts, generative visuals and content variations shaped by human creative direction.
The thinking
Generating an image is one step in production. A useful brand asset also needs a clear idea, consistent art direction, careful selection and finishing.
Explore with intent
Generative tools can open up visual directions and concept variations. We review outputs for consistency, unwanted details and whether they communicate the intended idea.
Finish for the real application
Selected outputs are refined and adapted for their placement. Product accuracy, text, crops and asset permissions are reviewed as part of the production brief.
From idea to delivery
Creative direction stays in the loop.
We agree how synthetic imagery will be used and which details must remain accurate. Some briefs still need photography, illustration or conventional 3D production.
Our process ↗- 01Brief, references and asset review
- 02Concept and style exploration
- 03Selection, refinement and compositing
- 04Channel formats and final checks
Before we begin.
Can AI reproduce our product exactly?
Exact product representation should not be assumed. Depending on the brief, we may use supplied product photography, compositing or conventional 3D to preserve important details.
Can you create a consistent series?
We can develop a common art direction and review a set of outputs together. The level of repeatability depends on the subject, tools and required variations.