WebGL and 3D Experiences for Brands
When an interactive 3D idea deserves a place in the brief, and what its production requires.
A 3D experience can make an object or spatial relationship easier to explore. For a brand website, the starting point should be the question it answers: what does the visitor understand better by moving through or around the subject?
Choose a useful interaction
A product model might reveal construction details. A spatial scene might communicate scale or layout. A decorative object may establish atmosphere, but it should still justify the attention and production work it requires.
Include asset production
A visual concept needs an appropriate model, materials, lighting and export plan. Assets prepared for a high-resolution film may need substantial adaptation for a website. Establish what already exists and who will prepare the browser-ready version.
Keep the story available
Visitors on less capable devices still need the important information. Plan a still image, video or simpler presentation alongside the interactive version. The alternative should communicate the same essential point.
Prototype on representative devices
A desktop demonstration is only one test. Review the interaction on the devices and input methods relevant to the audience. Loading behaviour, text readability and control discoverability are part of the creative review.
Scope the whole experience
The estimate should include modelling or adaptation, creative development, responsive behaviour and testing. A small prototype can make the uncertain parts visible before a larger commitment.